Four scholarships to benefit students at New York Eleven schools
Students of affiliated New York Eleven schools will be eligible for the Genuine Design scholarship after viewing the “Stand Up For Design” seminar online or by DVD. Applicants must then write a 2-4 page essay on one of three questions regarding design authenticity.
Essay 1: You have just been commissioned to re-design a penthouse apartment in New York City. The client appreciates high-end modern design, yet requires you to stay within a certain monetary budget. After reading countless articles on design integrity and intellectual property, it is important to you to incorporate original works into your design approach and to help the client understand the difference between an iconic piece and a knock-off. How would you educate your client on this issue of authenticity? Please take us through the designer/client conversations and cite specific products that you would use to support your argument on genuine design. Please include illustrations when possible.
Essay 2: The Design Piracy Prohibition Act was introduced to the Senate by Senator Charles Schumer of New York in the Summer of 2007. Congress is currently considering legislation to extend copyright protection for fashion designer’s work via this bill. Please prepare a letter to the Senator and describe why furniture designers deserve equal protection.
Essay 3: You were selected to develop and showcase a product in an exhibit at a design museum that features works from young emerging designers like yourself. Shortly after the highly successful exhibition, you find out that someone has copied your design and is promoting it as his/her own. Please explain the steps that you would take to protect your ideas and your intellectual property.
Deadline for submissions: February 23, 2009 – Participating schools will review all of the entries and select a pool of no more that 3 finalists from that school.
Finalists’ essays will be reviewed by a jury of top design journalists: Paul Makovsky, editorial director, Metropolis; Annie Block, senior editor, Interior Design; Jana Schiowitz, senior editor, Hospitality Design; and Katie Weeks, senior editor, Contract. Four winners will be selected to receive scholarships of $3500, $2500, $1500 and $1000, respectively. The winning and runner-up essays will be announced in Spring 2009 at a New York Eleven event and posted on the Genuine Design and New York Eleven websites.