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17/10/2010 by architectural competitions

We learn from the radio that “the most powerful” actor on the planet is Johnny Depp, because his films earned we don’t know how many billions of dollars… and that on the second place, as “the most powerful” entertainer is Lady Gaga… with we do not know how many billions…

And in so many other places, from radio to TV, to the countless cable channels, to the web, to newspapers, to advertisements of all kinds, we learn the very same thing… that MONEY is the true king and god of our time.

America won, Ladies and Gentlemen.

Gone is the shame that would have made any European in the past (but is it still true?) lower his head, when mentioning money in such a blatant manner. And gone is the time when Schopenhauer wrote:

“But this very necessity of involuntary suffering (by poor people) for eternal salvation is also expressed by that utterance of the Savior (Matthew 19:24): “It is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God.” Therefore those who were greatly in earnest about their eternal salvation, chose voluntary poverty when fate had denied this to them and they had been born in wealth. Thus Buddha Sakyamuni was born a prince, but voluntarily took to the mendicant’s staff; and Francis of Assisi, the founder of the mendicant orders who, as a youngster at a ball, where the daughters of all the notabilities were sitting together, was asked: “Now Francis, will you not soon make your choice from these beauties?” and who replied: “I have made a far more beautiful choice!” “Whom?” “La poverta (poverty)”: whereupon he abandoned every thing shortly afterwards and wandered through the land as a mendicant.”

– Schopenhauer, Parerga and Paralipomena, Vol. II, §170

But today, Ladies and Glentlemen, from New York to Djakarta, from Los Angeles to Beijing, from Washington to Moscow, from Houston to Paris, from Chicago to Amsterdam, from San Francisco to Sidney, from Boston to Sao Paolo, MONEY RULES.

America won, Ladies and Gentlemen.

Its “powerful” ideology won.

The dollar and the dollar mentality still rules (even if the dollar itself kind of struggles, for some time now).

People whisper with great emotion, barely breathing, the numbers related to the “fifth element,” as Brodsky called money. Not only fire, water, air and earth, Ladies and Gentlemen, but also MONEY, MONEY, MONEY!!!!!!!!!!!!! The more, the better…!!!!!!!!!!!!!!!!

We invite you to reflect on money seriously.

Is America right, America of the strongest(?) army, America of the strongest(?) corporations, America of the tallest (not any longer) buildings, America of the strongest(?) – that is, the most voracious form of Capitalism…?????????????

Did indeed money win, Ladies and Gentlemen…??????????????

Is Schopenhauer forgotten…??????????????

Are the Scriptures forgotten TOO, even those that are “righteously” and “piously” under the arm of the President of the “strongest” country on earth when he enters the “strongest” (is the word appropriate?) church…??????????????????????

What is the true value of money, Ladies and Gentlemen…????????

Is becoming rich truly glorious, as even the Chinese are busy to declare now…?

Don’t be timid, Ladies and Gentlemen, do not tremble in front of this paper god…!!!!!!!!!!!!!!!!!!!!!!! Look straight into its fearful eyes, because this is what we believe, that money is for the weak and the fearful, and design, mockingly or sternly or furiously, or adulatingly (if the paper god seduces you): THE HOUSE OF MONEY.

Maybe later on we will ask you to design a house for its very opposite:


Please send us ANY work, ANY size and ANY format that responds to the theme to We will publish all the works received on our website,
There is no entry fee for this competition. The registration deadline is December 15th. The submission deadline is January 15th, 2011. If you have a questions, please contact us.

Thank you,

ICARCH Gallery


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